What’s so special about Maison Martin Margiela for HM?

The day after the launch I managed to visit the Maison Martin Margiela pop-up store at H&M, San Francisco.

I was very impressed by how well organized this H&M store was. It is located by Union Square (150 Powell Street), the heart of the city, so I was dreading the mad pre-thanksgiving crowd around this busy shopping district.

However, it felt like a mini museum exhibit. The decoration was loyally inspired by Maison Martin Margiela’s conceptual design style. Considering the shopping madness expected at such a busy location, especially the day after the collection launch, it was well managed and organized. So my congratulations to the team at H&M for a great experience, respecting the designer’s vision and style.

After trying on about everything I could get my hands on, I bought myself a stunning blazer which I regard as a piece of art.

What is so special about it? You really have to see this collection in person and feel the unexpected textures and proportions.

I will definitely go back for seconds and hopefully secure some of the items from my new wish-list (below).

Maison Martin Margiela for H&M

 

Have a great Thanksgiving!

AL

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